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BEYOND THE APPLE STORE

Canadian site The Growth Op talks to some store owners trying to move past the “Apple Store of weed” paradigm.

  • “One of the biggest decisions we made from the get-go was to not have technology be the interface for customers,” [CEO Mimi Lam of upscale Toronto store Superette] says. She says screens aren’t the best way for many people to learn about which product will suit their needs.
  • The piece also visits Canvas, another luxury Toronto dispensary.