At ReCharge on Friday, Julia Jacobson CEO of Aster Farms discussed the glories of growing cannabis in “the live, native soil” of Lake County. In a report published on Wednesday, Jacobson drilled down harder on taking out barriers to sustainability, and serving as an example in doing so.
Rolling Stone
- Aster Farms weed is pesticide free and hand picked.
- “There’s definitely a myth that outdoor cannabis is not as potent or as good as indoor cannabis,” Jacobson said, addressing a mildly-obscure stigma. “The only reason people grow indoors is because of prohibition — they had to physically hide the cannabis. But cannabis is not meant to be grown inside.”
- After being caught up in the massive Mendocino Complex fire, Aster launched a give-back program, a package of pre-rolled joints called Harry’s Harvest (named for the cat the farm lost in the fires), which donates $2 from every sale to the local volunteer firefighters who helped combat the blaze.
Quick Hit
- Ballot initiatives have done a lot for pot. Not everyone, however, is fully sold on them as an approach to policy
Forbes
