If you’re a Mary Jane traditionalist—best recognized by your penchant for calling cannabis “Mary Jane”—you’re most likely threatened by the new wave of influencers capitalizing on their association with the plant. The nerve!
Where was this outrage when Tommy Chong and Martha Stewart started pimpin’ the plant?
East Bay Express
- Marijuana Business Association executive director David Rheins referred to social media as “payola,” calling the social media influence paradigm “a bullshit marketing thing that people pay into.”
- While influencers such as Koala Puffs explain their work is null without authenticity, columnist Dan Mitchell points out that these new players are paid to pass along marketing messages in the manner of human billboards.
Quick Hit
- Dosist is one of three U.S. cannabis brands making a name for themselves on the Canadian market.
Technical420
