The details of legalization — how markets are structured, when it happens, how the industry will be taxed and many more — are worth billions to the biggest cannabis companies.

However, much remains unknown about how they envision the future, and what their success will mean for consumers and society. Their thinking also has implications for the hundreds of thousands of Americans who work in the industry. 

As cannabis enters a crucial period, with REC gaining steam in the northeast and federal legalization looking more likely than ever before, WeedWeek sent a list of 12 questions to some of the most powerful CEOs in cannabis.

Some are softballs, others less so, but they all touch on what kind of industry cannabis is going to be.

Here’s what I asked.